New Book- Managing the Smart Revolution in Tourism Firms

A book to understand the key ideas behind smart technologies and the management principles that govern successful business transformation.

Francisco J. Navarro-Meneses

Professor of Business Transformation and Economics

Universidad Nebrija

Welcome to my site!

I am a professor in the School of Economics and Business at Universidad Nebrija (Madrid, Spain) where I direct the Master’s degree in Tourism Business. My current research focuses on the study of frontier issues in business transformation and the modeling of value creation in service industries as complex systems. Before joining the university, I developed my professional career as an international business consultant for more than 15 years. I have also been founder and CEO of several startups in the transport, tourism, technology, and business consulting industries.

Interests

Frontiers of Business Transformation
Applied Modeling and Simulation
Value Networks Dynamics
Tourism as a Complex System
Soft Computing Methods
Participatory Research

Education

PhD in Economics and Business Management, 2016

Universidad de Alcalá
Executive MBA, Operations and Production, 1998

Instituto de Empresa
BS in Economics, 1997

Universidad Autónoma de Madrid

Recent Posts

Fundamental Agile Practices for Data-driven Projects

Companies willing to move towards data-driven management should start to think about improving their agility, which means having a good understanding of what an Agile framework is about and choosing which Agile practices and methodologies are best suited to be implemented in their data projects.

Jul 17, 2023 1 min read

Fundamental Agile Practices for Data-driven Projects

New Leadership for Business Transformation

Business transformation is best managed when there are smart leaders who recognize the needs of the organization and are willing to guide it on the right direction. Smart leadership is a critical capability that companies need in order to address all the transformational changes required to build a data-driven culture in the organization.

Jul 12, 2023 1 min read

New Leadership for Business Transformation

Breaking the Rules of Smartness with BDAI as-a-Service

The combination of Big Data, analytics, and AI (BDAI) is going to generate great business opportunities and competitive advantages for companies around the world.Through the integration and interoperability of these technologies, companies are going to be able to transform their operations and business model and, in the medium and long term, obtain significant gains in efficiency and productivity.

Jul 5, 2023 1 min read

Breaking the Rules of Smartness with BDAI as-a-Service

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Collaborative Projects

2nd Edition of the Book “Managing the Smart Revolution in Tourism Firms”

The second edition of the book is now available as an “Open Access” HTML version. The book editor is looking for contributors from anywhere in the world, both academic and practitioners, and in all disciplines related to tourism, technology, and business management who wish to contribute.

Frontiers in Business Transformation

FiBT offers insights from combined academic and professional research on the most relevant sources in the field of business transformation. The insights are intended to serve the community of transformational leaders as a reference knowledge base for better decision-making in their change initiatives.

The Big Book of Value

A project focused on laying the foundations for the modeling and simulation of value creation from the theoretical and methodological foundations of the science of complexity. The project aims to apply the theoretical-practical framework thus obtained to the modeling of value creation in various service industries and become a practical tool applicable to business. WIP.

Recent Publications

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Francisco J. Navarro-Meneses (2023). Managing the Smart Revolution in Tourism Firms. CABI Publishing.

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Francisco J. Navarro-Meneses (2023). Tourism Policies. Edward Elgar Publishing.

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Francisco J. Navarro-Meneses (2022). Unraveling the airline value creation network with fuzzy cognitive maps. International Journal of Engineering Business Management.

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